TORONTO — CNC Global Limited, a large Canadian Information Technology (IT) and E-commerce staffing firm, is deploying Delano Technology Corporation's CRM solution to interact more effectively and proactively with clients and its growing database of more than 145,000 qualified IT and e-commerce professionals.
A recent survey from Statistics Canada indicated that more than one third of all available information technology jobs across Canada remained vacant for more than four months. The survey showed that even at the high point of the past economic cycle, Canadian industry was only operating at up to 80 percent capacity within the IT sector.
"Strong relationships and open, ongoing communications with our customers and candidates are key points of differentiation for CNC Global," says Robert Beauchemin, President and CEO of CNC Global. "Delano will enable us to expand our capabilities by automating and managing our communications, increasing our contact with current and prospective customers, and enabling us to effectively deliver additional services faster and more frequently."
The first phase of CNC Global's customer interaction strategy focuses on the implementation of the Delano Marketing Suite, which enables an enterprise to launch marketing campaigns, interactive surveys and personalized newsletters.
"The old adage 'it's not what you know, it's who you know' is especially true in the recruiting industry, where relationships are one of the most critical elements in matching the right people with the right opportunities," says John Foresi, CEO of Delano. "As a company deeply entrenched in the IT world, it is very fitting that CNC Global has created an online environment that not only mirrors IT culture and attracts a broad range of IT professionals, but also embraces customer relationship management as the foundation for driving long term value for both their clients and prospective job seekers."
The second phase of CNC Global's deployment of Delano's CRM solution focuses on the Delano Service Suite, which is a customer service application that provides automated response management and routing of inbound communications via e-mail and the Web. The Delano Service Suite will enable CNC Global to manage high volumes of online service and employment inquiries from visitors to their Web site, and the estimated 2,500 candidates registering at cncglobal.com each month.
Delano's customers include Charles Schwab, Warner Music Group, Nortel Networks, Ericsson, and i2 Technologies. The company is headquartered in Toronto, Canada, with offices across North America, Europe, and Asia Pacific.
CNC Global is headquartered in Toronto and operates regional offices throughout Canada and the United States.
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Published at 20:02
11 March 2011